Art direction: Vince Robles
Character Designer: Michael Lam
Designer: Dee Bouabane, Michael Lam, Peter Evans
Storyboard: Michael Lam
Animation: Nelvana

Idents for The Big Rip, a free MMOGs for kids from 7-12. The concept was already given to us; 5 annoying characters being crush by the Rig Rip logo.

We collatrated with Nelvana to produce these 5 idents. We provided the charcter design, art direction and directed the animations.

Because this is not under the YTV style, We try to push for a new character style. But at the end, I think they picked something safer.

SKETCHES

PHASE 01

Concept

3D MODEL